Turism
Lufthansa face pitch pentru contul global de media, de 85 mil. euro
Compania aeriana germana Lufthansa a contactat agentiile de media pentru a le invita sa liciteze pentru contul global de media, estimat la 85 mil. euro, scrie brandrepublic.com.
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Contul este detinut din 2000 de Mindshare, agentie care ar putea sa liciteze din nou pentru media Lufthansa.
Anul trecut, operatorul aerian a cheltuit 1,2 milione euro pe servicii media doar in Marea Britanie.
Lufthansa, a doua cea mai mare companie aeriana din Europa, a raportat o adancire a pierderilor in intervalul ianuarie-martie 2010, generate de costurile de integrare a celor doua companii pe care le-a achizitionat in 2009, de cresterea pretului la carburant, dar si de greva pilotilor. Astfel, pierderile au fost de 298 milioane euro, comparativ cu 267 milioane de euro in aceeasi perioada a anului trecut.
Veniturile au crescut in primul trimestru cu 16%, pana la 5,8 miliarde euro.
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