Auto
BMW mizeaza pe modelele mici si pietele asiatice pentru vanzari anuale de 2 mil. de unitati
Bayerische Motoren Werke (BMW), cel mai mare constructor de masini de lux din lume, tinteste vanzari anuale de 2 milioane de unitati pana in 2020, evolutie care ar trebui generata de modelele mici si de avantul pietelor auto din China si India, potrivit Bloomberg.
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Atingerea obiectivului de 2 milioane de unitati ar insemna o crestere de peste 50% fata de volumul vanzarilor de anul trecut, cand a comercializat 1,29 milioane de unitati.
BMW mizeaza pe modelele 5-Series si Mini Countryman pentru revigorarea profitului
dupa scaderea din 2009.
Principalii competitori ai BMW sunt Audi, care si-a propus ca pana in 2015 sa devina numarul unu mondial pe segmentul masinilor de lux, si Mercedes-Benz.
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