Auto
Chevrolet testeaza conceptul mini pentru a atrage tinerii
Chevrolet va prezenta la Salonul Auto de la New York trei concepte de autovehicule mini, create special pentru a atrage publicul tanar din mediul urban, au declarat oficialii companiei.
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Cele trei concepte mini vor fi prezentate pe 4 aprilie, intr-o avanpremiera dedicata presei a Salonului Auto. Evenimentul de la New York va avea loc intre 6-15 aprilie.
Dupa prezentarea de pe 4 aprilie, utilizatorii de web vor putea vota conceptul preferat pe un site special creat. Oficialii constructorului au declarat ca folosesc aceasta strategie pentru a vedea in ce masura este interesat publicul american de vehiculele mini, dar si pentru a afla care concept atrage cel mai mult cumparatorii din Statele Unite.
Designul celor trei concepte este bazat pe platforma globala de vehicule mini a General Motors, iar unul dintre cele trei concepte este un crossover mini denumit Chevrolet Trax. Toate cele trei concepte au fost proiectate in Coreea de catre GM Daewoo.
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