Auto
GMP este noua companie de PR a Toyota Romania
GMP PR a castigat licitatia initiata de Toyota Romania pentru alegerea unui partener pe zona de relatii publice, au anuntat oficialii agentiei de PR.
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Colaborarea a inceput cu lansarea celui mai nou model Toyota, Auris, care a avut loc la finalul lunii martie.
Agentia de PR dezvolta strategia de comunicare si ofera consultanta si servicii de media relations pentru Toyota.
„Sa faci PR pentru o marca auto este o permanenta provocare. Este o industrie extrem de competitiva, cu foarte multe branduri, cu o presa specializata asaltata de informatii, cu mesaje specifice, cu multe actiuni si cu potential de risc”, a spus Ioana Manoiu, director GMP PR.
GMP PR ofera servicii de PR companiilor din domeniile FMCG, retail, auto, farma, media, financiar, IT&C si ONG. Printre clientii agentiei se numara Alcatel-Lucent, Apa Nova, Aviva, Sensiblu, Mediplus, Societatea de Educatie Contraceptiva si Sexuala, Unilever.
GMP PR face parte din agentia independenta de publicitate GMP.
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