Coca-Cola vrea sa-si dubleze numarul de fabrici din China in urmatorii 10 ani
Coca-Cola Co., cel mai mare producator de bauturi racoritoare din lume, intentioneaza sa-si dubleze numarul de fabrici de imbuteliere din China, in conditiile in care tinteste o triplare a vanzarilor in urmatoarea decada, potrivit Bloomberg.
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Avantul economiei Chinei, care ar putea depasi Japonia (numarul 2 mondial in acest moment), si cresterea gradului de urbanizare reprezinta o oportunitate pentru Coca-Cola, potrivit lui Doug Jackson, presedintele companiei in China.
Prin planurile de extindere, Coca-Cola va avea un avantaj in fata competitorilor Danone sau Pepsi.
Coca-Cola tinteste ca pana in 2020 sa vanda 30 miliarde de sticle si doze de bauturi non-alcoolice, publicul spre care se indreapta fiind format din clasa de mijloc.
In prezent, Coca-Cola are 39 de fabrici in China si o cota de 15,8% pe piata bauturilor racoritoare in 2008, iar pe segmentul bauturilor carbo-gazoase detine 52,5%, potrivit Euromonitor International.
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