Startups.ro: Cum sa alegi numele firmei
Numele trebuie sa fie ales in functie de strategia de afaceri a companiei - daca se va concentra pe o nisa sau pe un singur produs, daca se va extinde etc, scrie Startups.ro.
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Andreea Florea, brand consultant la BrandTailors, atrage insa atentia ca un nume bun este conditia necesara, dar nu si suficienta, pentru dezvoltarea unui brand puternic.
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