Internet/New Media
Amazon lanseaza Kindle pentru Mac-uri
Amazon raspunde posibilei amenintari care ar putea veni din partea iPad prin lansarea unei aplicatii care le va permite si celor care utilizeaza Mac-uri sa descarce si sa citeasca carti pe suport electronic, potrivit The Telegraph.
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Amazon are propria gama de cititoare electronice, care s-au vandut foarte bine in Statele Unite, dar care, in Marea Britanie de exemplu, nu au reusit sa revolutioneze modul de a citi.
Retailerul online a incercat sa extinda prezenta brandului Kindle prin dezvoltarea unor aplicatii care sa permita citirea de carti in format electronic si pe alte platforme, cum sunt de exemplu telefoanele iPhone sau PC-urile care ruleaza Windows.
Lansarea iPad de luna viitoare este vazuta ca o amenintare pentru pozitia dominanta pe care Amazon o are pe segmentul cititoarelor de carti electronice.
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