Internet/New Media
Apple este cel mai de succes retailer de pe Fifth Avenue. Vanzarile cresc pe o piata in scadere
Vanzarile din magazinele Apple au crescut cu 2,5% in primele sase luni ale anului, la 3 miliarde de dolari, pe o piata de retail in scadere cu 9,2%, iar traficul din magazine a crescut cu 22%, in trimestrul doi, la 38,6 milioane de vizitatori, scrie Bloomberg.
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Magazinul Apple de pe Fifth Avenue, cea mai importanta artera comerciala din New York, are vanzari anuale de peste 350 milioane de dolari, potrivit analistilor de piata.
Locatia are aproape 1.000 metri patrati, iar analistii sunt de parere ca Apple a ajuns cel mai de succes retailer de pe Fifth Avenue. Astfel, Apple vinde de doua ori mai mult pe metrul patrat fata de faimosul magazin de bijuterii Tiffany & Co. Magazinul Apple din Fifth Avenue, care s-a deschis in mai 2006, are 500 de angajati.
Primul outlet Apple a fost deschis in mai 2001, pentru a creste vizibilitatea computerelor Macintosh, care reprezinta 40% din vanzari. Pana pe 27 iunie anul acesta, Apple avea 258 de magazine la nivel mondial.
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