Internet/New Media
Nokia, atacata puternic de concurenta pe segmentul smartphone
Producatorul de terminale mobile Nokia a comercializat in 2008 un numar de 60,9 mil. smartphone-uri, echivalentul unei cote de piata de 43,7%, in scadere de la 49,4% in anul anterior. Desi compania ramane lider pe acest segment, concurenta se apropie rapid, a scris presa internationala citand un raport Gartner.
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Urmatorul clasat a fost Research in Motion (RIM), producatorul terminalelor BlackBerry, cu o cota de 16,6% din piata globala de smartphone-uri, in crestere sensibila de la 9,6%.
Nokia si-a crescut vanzarile de smartphone-uri cu doar 0,8% fata de 2007, in timp ce RIM a avansat cu 96,7%.
Apple a avansat si mai mult pe acest segment, compania fiind ajutata de lansarea pe piata a terminalului iPhone 3G. Astfel, cota de piata a companiei pe acest segment a crescut de la 2,7% in 2007 la 8,2% in 2008, compania comercializand cu 245,7% mai multe terminale anul trecut (11,1 milioane).
HTC, care a lansat pe piata terminalul G1 si HTC Touch Diamond in 2008, si-a crescut vanzarile cu 58,4%, crescandu-si cota de piata de la 3% in 2007 la 4,2% in 2008.
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