Internet/New Media
Viitorul presedinte al Sony Ericsson: Vom redeveni profitabili si ne vom mari cota de piata in urmatorii 2 ani
Producatorul de terminale mobile Sony Ericsson mizeaza pe cresterea cotei de piata in urmatorii doi ani si urmareste totodata reintoarcerea pe profit intr-un interval similar de timp, sustine Bert Nordberg (foto), care va prelua presedintia companiei de la Dick Komiyama, pe 15 octombrie anul acesta, scrie Wall Street Journal.
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Bert Nordberg (foto), actual vice presedinte executiv al Ericsson, a identificat deja cateva zone de business care au nevoie de cresterea eficientei. Printre acestea se numara design-ul si dezvoltarea produselor, precum si intarirea nisei de Internet pe terminale mobile sau reintrarea in forta pe segmentul high-end al pietei.
„Voi miza pe revenirea pe profit a companiei si pe cresterea cotei de piata”, a declarat luni, 17 august, Nordberg. Acesta a subliniat ca „revenirea pe profit nu poate fi atat de departe in viitor”.
Compania, un joint-venture intre suedezii de la Ericsson si germanii de la Sony, a inregistrat pierderi din ce in ce mai mari in ultimele trimestre, pe masura ce cota sa de piata a scazut sub 5% pe plan mondial.
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