Internet/New Media
Yahoo isi liciteaza contul global de media
Yahoo isi liciteaza contul global de media, in prezent detinut de Mindshare, de operatiunile digitale ocupandu-se Neo@Ogilvy, agentie detinuta de WPP, scrie brandrepublic.com.
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La licitatie vor participa atat agentiile cu care Yahoo colaboreaza in prezent, cat si alte agentii competitoare.
In Marea Britanie, contul de media este estimat la 4 milioane de lire sterline.
Yahoo a afisat in al doilea trimestru din 2010 un profit net de 213,3 milioane de dolari, in crestere cu 51% fata de aceeasi perioada a anului trecut, cand a fost de 141,4 milioane de dolari.
In acelasi timp, veniturile companiei s-au majorat cu 2%, pana la 1,6 miliarde de dolari, de la 1,57 miliarde de dolari.
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