Lifestyle
Ar putea femeile salva economia mondiala?
Cea mai puternica forta economica din lume nu este nici China si nici India, ci femeile, scrie CNN. Castigurile realizate de femei la nivel global ar putea creste pana la 18.000 miliarde de dolari in 2014, potrivit datelor Bancii Mondiale, valoare dubla decat cea previzionata pentru China si India la un loc.
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In aceste conditii, femeile reprezinta pentru companii o „piata” care trebuie acaparata. Insa, potrivit unui studiu realizat de Boston Consulting Group si citat de CNN, femeile se simt ignorate de marile companii.
Astfel, diversele industrii risca sa indeparteze cea mai mare forta economica din lume.
Industria care, potrivit studiului realizat pe un esantion de 12.000 de femei, relationeaza cel mai slab cu clientela feminina este cea a serviciilor bancare.
Actualmente femeile controleaza 20.000 miliarde de dolari din bugetul de consum anual, buget care va ajunge la 28.000 de miliarde de dolari in 2014, potrivit estimarilor.
Pentru prima data, numarul barbatilor care lucreaza pe piata globala este egal cu cel al femeilor, mai arata studiul. Ele sunt, insa, mai prost platite si ajung rar la pozitia de CEO.
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