Lifestyle
Gap vrea sa-si deschida anul viitor primul magazin din China
Lantul american de imbracaminte Gap planuieste sa-si deschida primul magazin din China in 2010, in cautarea de noi oportunitati internationale pentru a contracara scaderea vanzarilor pe piata interna, potrivit Reuters.
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Compania va relua luna viitoare campaniile de publicitate pe TV pentru marca Gap, dupa o absenta de doi ani.
Glenn Murphy, CEO-ul Gap, le-a spus investitorilor ca decizia de a deschide magazine in China a fost luata dupa cateva vizite in Shanghai si Beijing, in care a observat prezenta brand-urilor europene ca H&M si Zara si japoneze ca Uniqlo, dar nu a vazut si marci americane.
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