Lifestyle
Playboy isi lanseaza gama de cosmetice in Europa
Compania Playboy va lansa luna aceasta in Europa o gama de produse cosmetice denumite Playboy Beauty.
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Gama, adresata consumatoarelor cu varste intre 16 si 30 de ani, va avea mai mult de 90 de produse care vor fi distribuite initial in Marea Britanie. Preturile se vor situa intre 10 si 22 de lire sterline (15 si 33 de euro).
Cosmeticele Playboy vor pastra logoul specific, cel al capului de iepuras. Printre produse se vor numara Hollywood Nights Eye Shadow, Hef’s Favorite Lip Gloss, Calendar Girl Lipstick si First Blush.
Produsele vor fi distribuite la inceput in magazinele Selfridges urmand ca in viitor compania sa incheie contracte si cu alti retaileri.
Cosmeticele sunt deja prezente pe piata din SUA, unde au fost lansate inca din luna mai.
Pentru a promova aceasta gama de produse, Playboy va distribui diverse materiale promotionale personalizate cu brandul propriu, precum tricouri si ciocolate.
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