Media & Advertising
50% din companiile americane isi reduc sponsorizarile
Companiile planuiesc sa-si diminueze cheltuielile cu sponzorizarile anul acesta si cauta metode de a renunta cu totul la contractele pe care le deruleaza, se arata intr-un studiu realizat de grupul de comunicare WPP in SUA.
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Potrivit studiului, 51% din companiile americane planuiesc sa-si micsoreze cheltulelile cu sponsorizarile in 2009, in timp de 47% sustin ca si-ar dori sa renunte cu totul la contractele pe care le au in derulare.
36% dintre companiile participante la studiu sustin ca vor mentine bugetele de sponsorizare din 2009 la nivelul celor de anul trecut.
Competiile sportive, in special Formula 1 (F1), au fost profund afectate de decizia sponsorilor de a reduce drastic cheltuielile.
Royal Bank of Scotland (RBS) a redus sponsorizarile F1 de la 200 milioane lire sterline (223 milioane euro) in 2008, la 100 milioane lire sterline (111 milioane euro) in 2009, in timp de ING a optat sa incheie contractul cu echipa F1 Renault.
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