Media & Advertising
BMW Romania investeste un sfert din bugetul anual de comunicare intr-o campanie difuzata simultan in 10 tari
Platforma de comunicare Joy is BMW, dezvoltata de agentia Initiative Romania, care include 4 spoturi TV difuzate de National Geographic in 10 tari europene, inclusiv Romania, dispune de 25% din bugetul de comunicare al BMW in Romania anul acesta, potrivit oficilailor Initiative.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2010/08/4c611539825b9.jpg)
Campania Joy is BMW este comunicata printr-o serie de proiecte media si interactive pe TV, in presa si online.
In afara strategiei de media, Initiative a coordonat si dezvoltarea unui serial compus din 4 video-spoturi cu durata de 2 minute fiecare, difuzate simultan pe National Geographic in Romania, Malta, Grecia, Serbia, Croatia, Slovenia, Albania, Macedonia, Bosnia si Bulgaria.
Platforma este o continuare a campanie de imagine lansate de Initiative pentru BMW anul trecut.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/10/economie.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/Nicusor-Dan.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/02/Moodys-Guvernul-romaniei.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/03/buget-6.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/03/val-de-aer-cald-caldura-arsita-canicula-seceta-vreme-calda-vreme.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/06/evaluarea-nationala.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/05/papa-leon.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/05/Fjord-Palm-D-OR.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/05/sondaj-imm.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/petrol-2.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/04/big_Bolojan.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/11/petrol-2.png)
25 May. - 13:10
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/05/sondaj-imm.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/05/Fjord-Palm-D-OR.jpg)
25 May. - 14:20
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/05/irineu-darau-safe.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/07/turism-Romania-1.jpg)
25 May. - 11:39
