Media & Advertising
Brand Connection a castigat contul de media pentru Banca Romaneasca
Prima campanie de comunicare pentru clientul Banca Eomaneasca derulata cu suportul Brand Connection se desfasoara deja canalele TV, presa si internet.
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Oficialii agentiei de media buying si planning Brand Connection nu au dezvaluit valoarea contractului incheiat cu banca.
Echipa care se va ocupa de gestionarea contului este formata din Crina Bibicu (client service director), Ana Maria Negulescu (senior planner), Marius Vlasceanu (planner) si Ruxandra Stan (buyer).
Agentia a mai gestionat si contul de media pentru banca Unicredit, castigat anul trecut.
Brand Connection este membra a grupului international de media si publicitate Interpublic, prezent in 20 de tari din lume. Din acest grup mai fac parte si agentiile Lowe&Partners, Initiative Media, Medic One si Lowe PR, prezente pe piata locala.
Printre clientii agentiei Brand Connection se numara Gallina Blanca, Asiban, Bucharest Distribution Park si Bayer.
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