Media & Advertising
Britanicii renunta la ziare in favoarea continutului online
Peste un sfert (28%) dintre britanici si-au redus bugetul alocat cumpararii de reviste si ziare, pe fondul crizei economice, in favoarea continutului online gratuit, arata un studiu realizat de KPMG, citat de The Telegraph.
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Dintre acestia, doar 3% ar reveni la nivelul de cheltuieli anterior.
Cei 1.037 de respondenti care au participat la studiu nu s-au aratat incantati de posibilitatea de a plati pentru continutul online. Astfel, numai 11% dintre cei chestionati au platit pentru continut media online, iar dintre cei care in prezent nu platesc, 11% au spus ca iau in considerarea posibilitate de a plati in urmatoarele 12 luni.
Dintre cei care platesc pentru continut media online, 21% au platit pentru televiziune online, 19% pentru descarcarea de filme si 17% pentru muzica. Numai 7% au platit pentru continut online din reviste si ziare.
Studiul a mai relevat faptul ca 47% dintre respondenti au accesat o retea sociala sau un site de blogging in ultima luna, in timp ce 37% au citit stiri pe site-uri, iar 22% au descarcat muzica.
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