Media & Advertising
Contul global de publicitate al Mini Cooper, de 77 mil. euro, scos la licitatie de BMW
BMW, cel mai mare producator de automobile din clasa premium, organizeaza licitatie pentru contul de publicitate al marcii Mini Cooper, in valoare de 70 milioane lire sterline (77 mil. euro), informeaza presa internationala.
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Procesul se afla in stare incipienta, cu un numar restrans de agentii londoneze chemate la licitatia pentru cont.
Agentia castigatoare ar urma sa creeze campanii globale pentru brandul Mini Cooper, care vor fi ulterior adaptate de catre agentiile locale ale clientului.
Cautarea unei agentii pentru contul global marcheaza o noua etapa in strategia de marketing a companiei, anterior, toate agentiile care se ocupau de Mini Cooper in diverse tari participand la pitchuri globale pentru proiecte punctuale.
Se pare ca niciuna din agentiile locale ale Mini nu au fost chemate sa participe la licitatie, aici fiind vorba de WCRS din Marea Britanie si Jung von Matt din Germania.
WCRS a fost agentia Mini Cooper timp de 8 ani. In 2000 a castigat contul fara pitch datorita relatiei de 29 de ani pe care o are cu BMW.
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