Media & Advertising
Criza mai face o victima: Revista americana Presstime trece de pe print pe online
Presstime, revista cu aparitie lunara editata de Newspaper Association of America, cunoscuta ca publicatie devotata printului, trece definitiv pe online, in incercarea de a supravietui pe o piata marcata de veniturile tot mai scazute din publicitate, a scris presa internationala.
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Saptamana trecuta, abonatii Presstime au primit, pe langa numarul curent al revistei, o scrisoare prin care managementul publicatiei ii anunta ca este ultima editie editata pe hartie pe care o vor mai primi vreodata.
„Nimeni nu isi doreste sa inchida Presstime. Decizia de a o trece pe online este una pur economica, prin care se economisesc 500.000 $ (circa 350.000 euro) pe an, pentru o organizatie care, pana la finalul acestui an isi va injumatati veniturile colectate prin abonamente si va concedia doua treimi din angajati”, a declarat John F. Sturm, presedintele si CEO al Newspaper Association of America.
Revista, care apare pe piata din 1969, a fost tiparita in circa 20.000 de exemplare pe luna.
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