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FIFA da in judecata berea Bavaria pentru ca 36 de tinere la fuste mini au facut reclama nepermisa
Federatia Internationala de Fotbal (FIFA) a depus o plangere civila impotriva producatorului de bere Bavaria, in urma ambuscadei de marketing de la Cupa Mondiala, conform brandrepublic.com.
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In acelasi timp, FIFA a depus si acuzatii penale impotriva a doua femei care ar fi organizat ambuscada.
In timpul partidei Olanda-Danemarca, un grup de 36 de tinere imbracate in rochii mini identice, scurte si portocalii, asociate cu beraria Bavaria, au fost evacuate din stadion intrucat ar fi incalcat drepturile companiei Budweiser, care a platit milioane de dolari pentru a obtine reprezentarea exclusiva pe durata Campionatului Mondial.
Este impotriva normelor FIFA promovarea altor branduri decat sponsorii oficiali in timpul Cupei Mondiale din Africa de Sud.
Bavaria este la a doua abatere, dupa ce la Cupa Mondiala din 2006 din Germania un grup de fani olandezi purtau imbracaminte cu insemnele Bavaria.
Budweiser este sponsorul oficial al Cupei Mondiale din 2010 si a fost, de asemenea, sponsorul turneului din 2006.
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