Media & Advertising
Google renunta la publicitatea radio
Google, cel mai mare motor de cautare din lume, a anuntat ca va renunta la vanzarea de publicitate radio, realizata prin serviciul Google Audio Ads, dupa ce anterior a renuntat si la publicitatea pe print, scrie presa internationala.
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, Google Audio Ads permite utilizatorilor sistemului de reclama online AdWords sa comande pachete advertoriale pe radiourile din SUA.
Oficialii Google si-au motivat decizia sustinand ca serviciul nu s-a ridicat la nivelul asteptarilor initiale ale companiei.
Decizia Google de a inchide business-ul Audio Ads ar putea lasa 40 de angajati fara locuri de munca.
Fara publicitate radio, analistii se asteapta ca gigantul Google sa-si concentreze investitiile in servicii de reclama online si TV.
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