Media & Advertising
Grupul Publicis va fi lovit de criza de pe piata auto
Maurice Levy (foto), CEO-ul grupului de comunicare Publicis a admis faptul ca grupul pe care il conduce va fi "lovit" de criza prin care trece piata auto, a scris presa internationala.
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Levy a declarat pentru International Herald Tribune ca General Motors (GM), dar si alti producatori au taiat deja din banii alocati pentru publicitate, si vor continua sa o faca si in 2009.
Pe langa GM, Publicis mai detine conturile unor clienti ca Renault, Toyota si Fiat.
Referindu-se la GM, Levy a spus: „Sunt foarte duri cu noi”.
El previzioneaza ca aproximativ 15% din cheltuielile globale cu publicitatea vor fi incasate de online pana in 2015 si ca Publicis isi doreste sa faca mai multe achizitii in China si India.
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