Media & Advertising
Investitorii Aviva acuza grupul ca a risipit 90 mil. euro pe rebranding. Vezi VIDEO
Grupul de asigurari Aviva a fost acuzata de investitori ca "a risipit" 80 mil. lire sterline (89,3 mil. euro) pentru campania de rebranding a grupului, in care a folosit imaginea unor celebritati ca Bruce Willis, Ringo Starr si Elle McPherson, scrie Brandrepublic.
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Potrivit The Telegraph, Aviva a primit acuzatiile la intalnirea anuala a actionarilor.
Lord Sharman, presedintele Aviva, a respins acuzatiile sustinand ca gradul de recunoastere a brandului Aviva a crescut de la o cota de 35%, la 80%, in urma campaniei.
Desi este un brand recunoscut la nivel global, Aviva activeaza doar in Marea Britanie si Polonia sub denumirea de Norwich Union. Grupul a demarat campania de rebranding pentru a se face cunoscuta sub denumirea Aviva si in cele doua tari.
Campania TV reuneste persoane care au devenit celebre dupa ce si-au schimbat numele.
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