New Media
Microsoft ar putea cumpara DoubleClick
Firma de publicitate online DoubleClick ar putea fi cumparata de Microsoft, titreaza cotidianul Wall Street Journal.
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Oficialii celor doua companii nu au comentat zvonul preluat de cotidian.
DoubleClick ofera servicii de management si de masurare a datelor de publicitate online pentru campanii.
Este in prezent detinuta de Hellman & Friedman, o companie de investitii care a cumparat-o in 2005 pentru 824 de milioane de euro. De atunci, proprietarul a vandut o serie de divizii si a restructurat afacerea, declarand de curand ca ar accepta oferte de preluare de minim 2 miliarde de dolari (1,49 miliarde de euro).
Anul trecut DoubleClick a obtinut o cifra de afaceri de 150 de mil. dolari (circa 112 mil. euro).
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