Media & Advertising
Media Hub: Publicitatea TV, in scadere cu 20% fata de 2008
Incasarile din publicitate ale principalelor posturi TV din Romania au scazut in perioada 1-15 februarie cu peste 20% fata de aceeasi perioada din 2008, informeaza compania audit Media Hub, citata de NewsIn.
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Numarul total de spoturi difuzate in perioada 1-15 februarie 2008, de principalele 15 posturi de televiziune din tara, a fost de aproximativ 70.000, mai mare cu 18% fata de numarul de spoturi difuzate in aceeasi perioada in 2009.
Exista si posturi care au beneficiat de o crestere a numarului de spoturi difuzate. Kanal D a avut, in perioada 1-15 februarie 2009, cu 1.400 mai multe spoturi decat in acelasi interval de anul trecut, iar Acasa TV, cu 477 mai multe.
Potrivit estimarilor Media Hub, in 2009, pretul unui spot TV s-a ieftinit, in medie, cu 11 euro net pentru primele 15 zile din februarie, fata de aceeasi perioada a anului trecut, ajungand la 243 euro.
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