Media & Advertising
Microsoft, cel mai popular brand in Marea Britanie in 2009
Microsoft a fost votat cel mai popular brand din Marea Britanie, reusind sa detroneze Google, care ocupa anul acesta locul 3, potrivit celui mai recent studiu Superbrands.
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Pe locul doi s-a situat producatorul de ceasuri de lux Rolex, in ciuda faptului ca a lipsit din top 10 anul trecut.
Locul 4 a fost ocupat de British Airways, iar 5 de BBC. Mercedes-Benz, Coca-Cola, Lego, Apple si Enciclopedia Britanica au completat topul 10 al celor mai populare branduri din Marea Britanie.
Cele mai spectaculoase evolutii in topul de anul acestea le-au inregistrat McDonald’s, care a sarit pe de 227 pe 143, Burger King care este pe 189 fata de 259 anul trecut, KFC (pe 164 de pe 274) si Domino’s Pizza (pe 144 de pe 338).
Studiul, in urma caruia s-au stabilit cele mai populare 500 de branduri din Marea Britanie, a angrenat 2.100 de persoane.
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