Media & Advertising
Microsoft detroneaza Google in topul celor mai puternice branduri business din lume
Microsoft a fost votat cel mai puternic brand business din lume in 2010, in timp ce Google, liderul de anul trecut, ocupa in 2010 pozitia a 5-a in topul Business Superbrands Top 500, realizat de organizatia britanica The Centre for Brand Analysis (TCBA).
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TCBA selecteaza o lista initiala de 1200 de branduri, din care filtreaza, prin 25 de experti in branding, 500 de marci, care sunt analizate, apoi, de 1.700 de oameni de afaceri.
Pozitia a doua a topului Business Superbrands din 2010 este ocupata de Rolls-Royce, urmata, pe trei, de Blackberry.
Pozitia a patra a clasamentului i-a revenit brandului Virgin Atlantic, urmat, pe cinci, de Google, liderul clasamentului de anul trecut.
Top 10 Business Superbrands
1. Microsoft
2. Rolls-Royce
3. Blackberry
4. Virgin Atlantic
5. Google
6. London Stock Exchange
7. GlaxoSmithKline
8. British Airways
9. Visa
10. PricewaterhouseCoopers
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