Media & Advertising
Ogilvy a castigat contul Motorola in valoare de 300 mil. lire sterline
Compania Motorola a ales, dupa 6 luni de selectie, agentia Ogilvy pentru gestionarea conturilor de publicitate, de direct marketing si indatoriri digitale, pentru afacerile din Europa, Orientul Mijlociu si Africa (EMEA), conform Brand Republic.
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Valoarea contractului dintre Motorola si Ogilvy se cifreaza la 300 milioane de lire sterline (circa 400 milioane de euro)
Ogilvy va prelua si conturile de creatie din Marea Britanie, dupa ce contractul dintre agentia Abbott Mead Vickers.BBDO si Motorola a expirat la sfarsitul anului trecut.
De asemenea, Ogilvy preia de la Profero si RMG Connect conturile de digital si marketing direct.
Motorola a facut restructurari in divizia de marketing, in 2007. In cadrul companiei, Andrew Morely a devenit vice-presedinte de marketing pentru EMEA, in iulie anul trecut. Acesta l-a inlocuit pe Simon Thompson care s-a mutat la lastminute.com.
Compania si-a schimbat si CEO-ul in noiembrie 2007, Greg Brown fiind promovat in locul lui Ed Zander.
In noiembrie a fost lansata si campania de promovare al handset-ului Razr 2, produs de Motorola.
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