Media & Advertising
OMD Romania preia contul de media al Vodafone de la 1 februarie
Agentia de media OMD Romania va gestiona contul de media al operatorului telecom Vodafone Romania de la 1 februarie, ca urmare a acordului global incheiat intre Vodafone Group si reteaua OMD, au anuntat oficialii filialei locale a Vodafone.
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Operatiunile de media ale operatorului au fost gestionate anterior de agentia Universal McCann, parte a grupului de comunicare McCann WorldGroup Romania. Vodafone Romania va continua colaborarea cu acest grup, doar pe partea de creatie, prin agentia McCann Erickson.
Contul Vodafone este unul dintre cele mai disputate de pe piata locala. Pana acum, agentia Universal McCann, controlata de Bogdan Enoiu, a reusit de fiecare data sa il pastreze, in ciuda eforturilor altor agentii mari din piata.
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