Media & Advertising
P&G a cheltuit cu 440 mil. $ mai putin pe publicitate in T1
Gigantul FMCG Procter&Gamble (P&G) a redus cheltuielile globale pe publicitate cu 440 mil. dolari (330 mil. euro) in primul trimestru al 2009, oficialii corporatiei precizand ca vor continua sa negocieze pentru a obtine costuri cat mai reduse, a scris presa internationala.
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In situatia in care compania va continua sa-si reduca investitiile in publicitate in acelasi ritm, ar putea atinge cel mai scazut nivel al cheltulielilor publicitare din ultimii 15 ani, comenteaza analistii media.
Potrivit oficialilor P&G, compania incearca sa obtina o expunere cat mai eficienta in media, cu cheltuieli cat mai reduse. Acestia au mai precizat ca vor continua negocierile cu vanzatorii de publicitate pentru a obtine costuri cat mai reduse.
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