Media & Advertising
Postul TV Da Vinci Learning adopta o noua identitate vizuala
Postul TV Da Vinci Learning va emite, incepand de la 1 august, cu un nou design, creat de agentia londoneza de specialitate BDA, au anuntat oficialii postului.
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Televiziunea va adopta noul logo in toate tarile in care emite, Romania, Polonia, Ungaria, Bulgaria si Turcia.
Contactati de DailyBusiness, reprezentantii Da Vinci Learning nu au oferit detalii referitoare la investitia in procedul de branding.
Noul design cromatic postului TV are la baza 4 culori: rosul este culoarea generica ce domina noul design, galbenul marcheaza programele rezervate copiilor, verdele pe cele dedicate intregii familii, iar albastrul defineste programele destinate adultilor.
Schimbarea la nivel vizual este insotita si de o noua identitate dinamica la nivel sonor.
Da Vinci Learning este disponibil din Romania din luna mai, in oferta digitala a operatorului prin cablu UPC.
Postul de televiziune este controlat de Da Vinci Media GmbH, companie independenta de media fondata in 2007.
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