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RATB a castigat aproape 1 mil. euro din reclamele de pe autobuze
Regia Autonoma de Transport in Comun Bucuresti ( RATB) a castigat peste 3,35 mil. lei (0,95 mil. euro) din publicitatea pe vehicule, in primele zece luni ale anului 2006, potrivit sefului Serviciului Relatii Publice al RATB, Mihai Vladarau, citat de NewsIn.
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Cele mai solicitate linii pentru reclama sunt cele centrale sau cele care tranziteaza zona centrala a capitalei, adica autobuzele 300, 331, 131,783, 335,104, 368, 16 , troleibuzul 69 si tramvaielele 21, 34 si 5.
Potrivit reprezentantului RATB, firmele care aleg aleg reclame out door (de tranzit) sunt din foarte multe domenii, insa cel mai des intalnite sunt reclamele pentru unele centre comerciale, pentru posturile de radio comerciale, pentru banci si societati de asigurari sau reclamele la firmele care comercializeaza produse cosmetice sau de uz gospodaresc.
Parcul auto al RATB este format, in prezent, din 375 de tramvaie, 230 de troleibuze si 970 de autobuze.
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