Media & Advertising
Saptamanalul american Newsweek, de luni intr-o noua versiune
Saptamanalul american Newsweek, editat de Washington Post din 1961, apare de luni sub un alt format, in incercarea de a atrage cititorii care migreaza intr-un numar tot mai ridicat spre presa online, dar si din cauza veniturilor scazute din publicitate, scrie presa internationala.
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Noul Newsweek a aparut luni intr-o editie speciala, tiparit pe hartie glossy (lucioasa), care cuprinde un interviu in exclusivitate cu presedintele american Barack Obama.
Potrivit oficialilor companiei, noul format al revistei se adreseza unui numar mai restrans de cititori.
Distributia va fi mai redusa, de la 2,6 milioane de exemplare, la 1,5 milioane, iar pretul abonamentelor mai mare.
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