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Standard Chartered sponsorizeaza FC Liverpool cu 80 mil. lire sterline
Clubul englez de fotbal FC Liverpool a semnat un contract de sponsorizare cu banca Standard Chartered, in valoare de 80 milioane lire sterline (90,9 mil. euro), suma egala cu cea obtinuta de Manchester United de la compania de asigurari Aon, potrivit brandrepublic.com.
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Intelegerea cu Standard Chartered pune astfel capat colaborarii de 8 milioane de lire pe an cu Calsberg.
Logo-ul Standard Chartered va aparea pe tricourile fotbalistilor de la Liverpool incepand cu sezonul 2010-2011.
FC Liverpool nu a putut discuta cu gigantul bancar pana ce nu a expirat contractul cu marca de bere Carlsberg, clauza stipulata in contractul anterior de sponzorizare.
Inainte de Carlsberg, Liverpool a fost sponsorizat de producatorul de electronice Candy.
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