Media & Advertising
Studiu: 70% dintre companiile romanesti nu isi cresc bugetele de marketing
Doar o treime dinte companiile romanesti participante la cel mai recent studiu al companiei de training Accelera au ales ca strategie cresterea bugetului de marketing in perioada martie-aprilie, restul alegand sa il diminueze sau sa il inghete.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2009/04/49eef42e640e5.jpg)
Studiul Accelera s-a realizat pe un esantion reprezentativ de 222 de organizatii locale.
Companiile participante la cercetare care au inghetat sau au scazut bugetul de marketing, au justificat acest lucru fie prin inutilitate, mergand pe afirmatia ca „Oricum piata este blocata”, fie prin lipsa de directie, motivata prin declaratia „Deocamdata nu stim in ce directie sa ne indreptam!”.
Marea majoritate a companiilor adopta masuri similare in politica de marketing, cele mai utilizate fiind campaniile promotionale concentrate pe pret, redirectionarea bugetului pe strategii de marketing direct sau specializarea pe un anumit sector de piata.
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/themes/strawberry-daily-202207/assets/images/avatar.png){kind=avatar}
Alte articole
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Dominic_Fritz.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Nicusor-Dan-la-bruxelles-AUR.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Nicusor-Dan-Bruxelles.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Tribunalul_ilfov.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Paul-Philippe-de-Hohenzollern-extradat.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Romania-Bucuresti.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/Sorin-Grindeanu.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/ciucu.webp)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2024/10/sorin-grindeanu-1.png)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Adrian_Vestea-1.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Trump-semneaza.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Ucraina-ataca-Moscova-cu-drone.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Evian-2026.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/01/Nicusor-Dan-Bruxelles.jpg)
Trending
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2025/12/ciucu.webp)
18 Jun. - 15:03
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Evian-2026.jpg)
18 Jun. - 10:53
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Paul-Philippe-de-Hohenzollern-extradat.jpg)
18 Jun. - 17:12
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Romania-Bucuresti.jpg)
:format(webp):quality(80)/https://www.dailybusiness.ro/wp-content/uploads/2026/06/Tribunalul_ilfov.png)
18 Jun. - 17:57
