Media & Advertising
Studiu: Spotul TV ramane cea mai \”de impact\” forma de promovare
Reclamele TV sunt cele mai memorabile forme de promovare, potrivit unei cercetari realizate in Marea Britanie de firma de profil Deloitte, in colaborare cu Edinburgh International Television Festival.
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Studiul releva ca 64% dintre respondentii consumatori de televiziune au inclus spoturile TV pe prima pozitie in top 3 al celor mai de impact forme de promovare.
Al doilea cel mai eficient canal de promovare in topul publicului sunt ziarele (30% dintre respondenti), urmat de reviste si de radio si outdoor.
Aproape o treime dintre cei chestionati de Deloitte au afirmat ca publicitatea nu are niciun efect asupra lor.
In prezent, telespectatorii britanici petrec in medie 16,7 ore pe saptamana in fata televizorului, in crestere cu 10% comparativ cu primele 6 luni ale anului trecut.
Cercetarea s-a realizat pe un esantion de 2.123 de telespectatori din Marea Britanie, cu varste intre 18 si 24 ani.
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