Media & Advertising
Veniturile Publicis au scazut cu 4,4% in T1, pana la 1,43 mld. $
Grupul de comunicare Publicis a raportat o scadere a veniturilor de 4,4% in primele 3 luni ale anului, pana la 1,43 mld. $ (1 mld. euro), potrivit AdAge.
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Reprezentantii holdingului sustin ca nu se asteapta la o ameliorare a situatiei financiare, pana in vara lui 2010.
Proprietarul agentiilor Saatchi & Saatchi, ZenithOptimedia si Leo Burnett preconizeaza ca recesiunea va atinge punctul critic vara aceasta.
Raportul financiar publicat de Publicis arata insa ca grupul suporta mai bine recesiunea decat principalii sai rivali. Astfel, WPP si-a diminuat veniturile cu 5,8% in primele 3 luni ale anului, Interpublic a inregistrat o scadere a afacerilor de 5,6% in aceeasi perioada, iar Omnicom de 14%.
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