Media & Advertising
Vodafone sponsorizeaza pe trei ani Cupa UEFA
Operatorul de telefonie mobila Vodafone a semnat un contract de sponsorizare pe trei ani pentru Cupa UEFA la fotbal, precum si un contract pe doi ani pentru Supercupa UEFA.
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Valoarea contractelor nu a fost facuta publica.
Oficialii Cupei UEFA au declarat ca anul acesta, competitia va dispune de o mai buna promovare, de venituri mai mari, si de un „grup de sponsori proeminenti”.
Vodafone va fi sponsorul IT al competitiei, alaturandu-se berii Carlsberg, care este sponsor de prezentare, si sponsorilor oficiali Toyota, Intersport, Canon si Banco Santander.
Operatorul de telefonie cu sediul in Marea Britanie a fost din 2005 pana in 2006 sponsorul oficial al echipei de fotbal Manchester United, cu un contract in valoare de 9 milioane de lire sterline (13,2 milioane de euro) si a devenit ulterior sponsorul Champions League, extinzandu-si acum parteneriatul si cu UEFA, organismul care reglementeaza fotbalul european.
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