Media & Advertising
Volkswagen isi liciteaza publicitatea din SUA, estimata la 220 mil. $
Producatorul auto Volkswagen (VW) va organiza un pitch pentru inmanarea contului de publicitate din SUA, evaluat la 220 mil. $ (156 mil. euro), scrie presa internatioanala.
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Agentia care a gestionat contul in ultimii 4 ani, Crispin Porter + Bogusky, nu va participa la licitatie.
Pitchul VW vine pe fondul recesiunii puternice cu care se confrunta industria auto americana. VW a fost totusi mai putin lovit de criza, raportand o cota de piata in crestere de la 1,6% in iunie, la 2% in iulie.
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