Media & Advertising
Zentiva a investit 800.000 de euro la rate-card in promovarea Modafen
Compania farmaceutica Zentiva a lansat, pe 15 ianuarie, spotul TV pentru campania de promovare a marcii Modafen. Acesta va rula pe televiziunile Pro TV, Antena 1 si Prima TV pana la sfarsitul lunii martie.
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Spotul TV se numeste „Modafen invinge raceala si gripa” si are o durata de 30 de secunde si a fost creat integral in Cehia de agentia Ogilvy One. Acesta este o adaptare, pentru piata romaneasca, a spotului care ruleaza si pe pietele externe, au declarat oficialii Zentiva pentru DailyBusiness.
Zentiva NV este un grup international care dezvolta, produce si comercializeaza produse farmaceutice. Grupul are peste 6.400 de angajati si detine unitati de productie in Cehia, Turcia, Romania si Slovacia.
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