New Media
Bing ridica numarul de click-uri pe reclamele Microsoft cu 8% intr-o saptamana
Numarul de click-uri pe reclamele listate alaturi de rezultatele afisate de motoarele de cautare Microsoft a crescut cu circa 8% in saptamana, dupa lansarea noului motor de cautare al companiei, numit Bing, au spus oficiali ai Efficient Frontier, una dintre cele mai mare companii din lume pe segmentul de marketing pe motoare de cautare online.
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„Daca aceasta crestere a cotei ramane constanta, ne putem astepta ca advertiserii sa aloce buget de marketing suplimentar catre Microsoft”, a spus un oficial al Efficient Frontier.
Acesta a subliniat, intr-un post pe web site-ul companiei, ca numarul de cautari realizate pe Microsoft a crescut cu 20% fata de saptamana dinaintea lansarii motorului de cautare Bing, care se doreste a fi o alternativa mai performanta a Google.
La inceputul acestei saptamani, compania de cercetare online comScore a subliniat ca Bing are un start bun, ajutand Microsoft sa isi ridice cota de piata de la 9,1% la 11,1%, in detrimentul Google si Yahoo.
Oficialii Efficient Frontier au aratat insa ca aceasta crestere ar putea sa nu fie una sustenabila, ci doar rezultatul curiozitatii utilizatorilor in a testa noul motor de cautare.
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