New Media
Motorul de cautare Google isi autopromoveaza serviciul Google Maps
Cautarile efectuate pe motorul Google care au avut ca finalitate vizitarea serviciului Google Maps au crescut de la 0,22% in prima saptamana a lui 2007, la 0,67% in saptamana similara a anului acesta, datorita autopromovarii agresive pentru acest serviciu, conform unui studiu al firmei de cercetare Hitwise, citat de New York Times.
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Studiul a fost efectuat analizand comportamentul a 10 milioane de utilizatori conform Hitwise citata de New York Times.
Heather Dougherty, director de cercetare al Hitwise, a precizat ca numarul de vizite mai mare pe Google Maps este o consecinta a promovarii mai agresive a serviciului. Astfel, compania Google afiseaza in momentul efectuarii cautarilor ce includ cuvintele „map”, „map quest” sau „mapquest” reclame text care directioneaza utilizatorii catre serviciul Google Maps.
In momentul efectuarii unei cautari pentru harti, Google afiseaza mai multe pagini care duc catre Google Maps, in detrimentul celor ce directioneaza utilizatorii catre servicii concurente similare create de Yahoo sau AOL, cum ar fi MapQuest.
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