New Media
Publicitatea online Vodafone, impartita intre Intact Interactiv si Splendid Interactive
Regia de publicitate online Splendid Interactive va administra, incepand cu aceasta luna, toate canalele de publicitate online si mobila ale operatorului telecom Vodafone. Pana in prezent, site-urile Vodafone erau vandute, in exclusivitate, de regia Intact Interactiv, Splendid administrand doar publicitatea pe mobil.
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Pe langa serviciile de publicitate prin SMS (SMS Insert si Push SMS) si MMS (Push MMS), precum si flyere atasate in factura de telefon, Splendid Interactive si-a intregit portofoliul prin reprezentarea la vanzare a site-urilor www.vodafone.ro si www.youthsms.ro cat si inserarea de bannere in portalul mobil Vodafone Live!, au anuntat reprezentantii Splendid.
Potrivit acestora, Splendid a semnat cu Vodafone un contract pe o perioada de „cel putin 1 an de zile” pentru noile servicii oferite.
Subiectul a fost abordat si de Paginademedia.ro.
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