New Media
Studiu: Pe Twitter mai mult se citeste decat se scrie
Numarul de mesaje trimise prin intermediul platformei de microblogging Twitter de catre utilizatori este, in medie, de doar 1 mesaj/utilizator, iar 10% dintre toti cei ce sunt inscrisi pe platforma genereaza peste 90% din mesaje, conform unui studiu realizat de Harvard Business School.
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Aceasta, spun analistii, este inca o problema cu care se confrunta platforma de microblogging, pe langa rata de retentie redusa a utilizatorilor Twitter.
In cazul altor retele sociale, ponderea celor ce trimit 90% din mesaje sau post-uri este mai mare decat in cazul Twitter. Acest lucru este valabil si in cazul enciclopediei online Wikipedia, unde 90% din articole sunt scrise de 15% dintre utilizatori.
„Din cauza aceasta, Twitter aminteste mai mult de o ‘retea de publishing’ – unde o singura entitate scrie si restul citeste, nu e o retea sociala, unde toti scriu si citesc, in paralel”, subliniaza studiul celor de la Harvard Business School.
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