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Utilizatorii Google genereaza in medie 54,5 cautari lunar, dublu fata de cei ai Microsoft si Yahoo
Google, liderul pe segmentul motoarelor de cautare online, are cei mai loiali utilizatori, acestia generand in medie 54,5 cautari lunar, aproape dublu fata de cautarile generate in medie de utilizatorii motoarelor de cautare Yahoo si Microsoft combinate, conform unui studiu comScore citat de Reuters.
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Utilizatorii Yahoo si Microsoft cauta in medie pe aceste doua motoare de circa 27 de ori pe luna.
70% dintre utilizatorii Google folosesc exclusiv acest motor de cautare, in timp ce 33% dintre cei ce intra pe motoarele de cautare ale concurentilor, Yahoo si Microsoft, utilizeaza mult, ca metoda alternativa, si Google.
„Challenge-ul Yahoo si Microsoft este de a convinge utilizatorii ce folosesc alternativ si motorul de cautare Google sa foloseasca exclusiv motoarele Yahoo si Microsoft. Este mai usor sa-i fidelizezi pe acestia decat sa convingi utilizatori impatimiti ai Google sa treaca de partea cealalta”, este de parere Eli Goodman, analist al comScore.
Google domina segmentul de cautare in SUA cu circa 65% cota de piata in luna iunie, comparativ cu o cota combinata de 28%, in cazul Yahoo si Microsoft.
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