Media & Advertising
Carlsberg vrea mai multi consumatori tineri si ataca pe „frontul” digital
Producatorul danez de bere Carlsberg organizeaza un pitch pentru un nou cont global de publicitate digitala, cu scopul de a atrage consumatorii tineri, potrivit Brand Republic.
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La licitatie vor participa trei agentii internationale, iar castigatoarea va crea o campanie pentru principalele piete ale producatorului.
Intre timp, reprezentantii Carlsberg discuta si cu alte agentii in vederea colaborarii pentru proiecte punctuale.
Demersul celor de la Carlsberg nu va afecta relatia dintre producator si agentia de publicitate Saatchi&Saatchi, care gestioneaza contul de publicitate din Marea Britanie, potrivit sursei mentionate.
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