Media & Advertising
Peste 500 de ziare s-au inscris in schema de plata pentru continutul online
Compania americana Jurnalism Online a primit sute de solicitari de la cotidiene si publicatii saptamanale sau lunare, al caror nume nu este cunoscut inca, pentru a folosi sistemul sau electronic de plata in vederea perceperii unei taxe pentru accesarea continului online, care va fi lansat in aceasta toamna, potrivit brandrepublic.com.
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Compania va oferi un singur cont utilizatorilor, care vor avea astfel acces pe toate site-urile si vor putea opta pentru plata per articol sau pentru abonamente de o zi, o luna sau un an.
Potrivit stategiei companiei, veniturile pe care un cititor le-ar aduce s-ar situa intre 50 si 100 de dolari, ceea ce inseamna ca un site cu 1 milion de vizitatori pe luna ar putea avea venituri cuprinse intre 5 si 10 milioane de dolari.
Jurnalism Online nu a dezvaluit titlurile care s-au inscris pana in prezent, dar reprezentantii companiei sustin ca este vorba de 180 de cotidiene si 330 de alte tipuri de publicatii, care insumeaza 90 milioane de vizitatori pe luna.
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