Media & Advertising
Tendințele în publicitate programatică pentru anul 2016
Cumpărarea
programatică de spații publicitare în online a reprezentat în
2015 aproximativ 53% din bugetul investit în publicitatea online
bazată pe afișare și în 2016 va ajunge la o cotă de piață de
60%, conform studiului „Programmatic Marketing Forecasts",
realizat de ZenithOptimedia.
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