Media & Advertising
4 agentii intra in competitie pentru contul global de publicitate al Rimmel
Compania internationala de cosmetice Coty organizeaza o licitatie pentru atribuirea contului global de publicitate, estimat la 80,6 mil. euro (70 mil. lire sterline) al marcii Rimmel London, castigatorul urmand sa fie cunoscut la sfarsitul lui iunie, a scris presa internationala.
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In competitie vor intra JWT London, agentia care gestioneaza in prezent contul, Fallon London si alte doua agentii al caror nume nu a fost dat publicitatii.
Castigatoarea contului se va ocupa, pe langa promovarea brandului in Marea Britanie, Statele Unite, Germania sau Italia, si de crearea unor campanii pe pietele emergente din Asia si Australia.
JTW lucreaza pentru Rimmel din 1997, cand a obtinut contul in fata agentiilor Ammirati Puris Lintas, Bartle Bogle Hegarty and Testa International.
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